If it is successful, it allows a manager to get started with his or her campaign: enlisting early adopters, adding employees to each further experiment or iteration, and eventually starting to build a product. The question is not "Can this product be built?" Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?" This experiment is more than just theoretical inquiry it is a first product. The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. It is about putting a process, a methodology around the development of a product. Lean isn't just about failing fast, failing cheap. Lean isn't simply about spending less money. Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. They take a "just do it" approach that avoids all forms of management. The lack of a tailored management process has led many a start-up or, as Ries terms them, "a human institution designed to create a new product or service under conditions of extreme uncertainty", to abandon all process.
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